Taste identity


  • Brand Development
  • Brand Collateral
  • Built Environment

Taste is a mecca for those who love to cook and entertain. From the beginning it was clear that the brand needed to reflect this passion, but also create a retail environment that captured the imagination of shoppers and passersby. We delivered a bespoke identity that draws visual cues from 1920’s French typography, appropriating turn-of-the-century artwork from vintage fruit labels and cooking advertisements into playful collages with cheeky and nostalgic undertones.

Taste identity big T
Taste business cards
Taste swing tags
Taste swing tag in store
Taste window display
Taste shopping bags
Taste have your cake and eat it sale
Taste icecream skater